U Generation World Sdn. Bhd. (referred to as “LOVECELL”) respects your privacy. To better protect your privacy, we provide this Privacy Policy explaining our information practices and the choices you can make about the way your information is collected and used. This Privacy policy applies to our main website at https:// lovecesbe.com and other LOVECELL online services (collectively, the “Services”). Please see the Terms of Use for additional information.

Information We Collect, How It is Used and Shared

Our primary purpose in collecting personal information is to help deliver an effective and enjoyable experience while using our Services. LOVECELL may collect two types of information about you when you visit our site: Personal information (such as a name, address, telephone number, mobile number, or e-mail address) or other information about an individual that is directly linked to personal information, and non-personal, aggregate information (such as information regarding the pages on our site that you have visited and your IP address).

1.  Personally Identifiable Information

We collect personal information from you when you send us an email, or when you register for any LOVECELL program that we provide on the Services from time to time. Upon acting so, you are giving us permission to use that information for the purpose of providing the Services, for the other purposes described in this Privacy Policy, and for any other specific purpose for which it is provided. For example, we will use this information to respond to your email, or to administer the program registered. We also may use the information to send you notifications about our products and about LOVECELL events.

We may share your personal information with our third-party service providers who help us to provide the Services to you as described in this Privacy Policy.

We may also share your information if another company acquires our company, business, or our assets.

We do not sell your information to third parties for their commercial use.

To the extent permitted by law, any personal information collected through our Services may be disclosed to government authorities or third parties pursuant to a legal request, subpoena, or other process that requires disclosure of information. We also may use or disclose your information as permitted by law, to fight fraud, or where we believe in good faith that it is necessary protect or defend the rights or property of LOVECELL or our Services, our other users, or third parties. This does not include selling, sharing, or otherwise disclosing your personal information for commercial purposes in violation of this Privacy Policy.

Please click here for further information about U Generation World Sdn. Bhd. Personal Data Protection Notice.

2.  Non-Personally Identifiable Information

When you use LOVECELL Online Services, we collect non-personal information about your web browser, IP address, computer or phone being used, and other information.  For example, we collect the pages you visited, how long you visited those pages, the full clickstreams to/from those pages, and other information about your session.  We use this information to understand LOVECELL Online Services usage and to improve the LOVECELL Online user experience.  This information is shared with our service providers who helps us track this information. All rights in any non-personally identifiable information we collect or generate will belong to LOVECELL. To the extent permitted by law, LOVECELL may use and share this non-personally identifiable information for any lawful business purpose without any duty or obligation to you or any third party.

To help us improve our Services and to ensure that we make every effort to provide you with information that is of interest to you, we may merge your personally identifiable information with click-stream data and other data we have (including offline data). We will not merge your personally identifiable information in this way without giving you an opportunity to opt-out of any such merge. This opportunity to opt-out will be provided at the time and place of information collection and before data is entered into our system. We may also develop a profile based on your use of our site that does not include any personally identifiable information.

Links

This website may contain links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to read the privacy statements of each and every website that they visit. In general, you should be cautious about providing personally identifiable information to websites unless you trust the owner and operator of the website. This privacy statement applies solely to information collected when you visit LOVECELL family of online Services.

Notification of Changes

If we decide to change our privacy policy, we will post those changes on our Services so you will always be aware of what information we collect, how we use it and under circumstances we disclose it. It is your responsibility to check our privacy policy for changes periodically. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify you by way of an email, if you have provided us with an email address. You will then have a choice as to whether or not we use your information in this different manner.

Collection of Information by Third-Party Sites and Sponsors

Our Services may contain links to other websites whose information practices are different than ours.  This Privacy Policy may or may not be consistent with the policy of the other websites you visit.  You should consult, read, and understand any other website’s privacy notices before choosing to provide personal information to them as our Privacy Policy and treatment of your data does not apply and we have no control over information that is submitted to, or collected by, these third parties.

LOVECELL’s servers and offices are located in the Malaysia. Personal information we collect will be stored in the Malaysia.  Information shared with service providers, as described in this Privacy Policy, may be stored in the Malaysia or in other countries depending on the service provider’s practices.

Special Policy Regarding Information from Children Under Thirteen

LOVECELL is not targeted to children under the age of 13 and we do not knowingly collect personally identifiable information from any child under the age of 13 without parental consent. When we do receive such information, we delete it as soon as we discover it and do not use it or share it with third parties.

Retention of Data

Any retained data that is non-personally identifiable may be used by LOVECELL for any lawful business purpose.

If you sign up for a Service on our websites such as a newsletter or web conference, or use our contact form, we will retain your data indefinitely.  If we used a service provider for the service, they may retain your data according to their policies.

Your Choice

You can always choose to not provide your personal information.  But, by not providing some information you may not be able to use our Services or to use them to the fullest extent.

If you would like to unsubscribe to any of our services or would like us to remove you from any of our on-line mailing lists, please go to our subscription page or click on the “unsubscribe” link at the bottom of any of our email messages.

You may access the personal information we have collected about you and correct any inaccuracies by pointing your browser to our subscription page.

Cookies and Web Beacons

LOVECELL may use cookies or Web Beacons to facilitate your experience at our Services.  If you do not have Cookies or Web Beacons enabled in your web browser, some features of our website may not be available to you.

Cookies are small files that contain small amounts of information.  By way of example only, cookies may be used to facilitate entry into protected areas, or to retain information for use when you visit a site again.  They contain user preferences and other data that we use to enhance your experience. Our service providers may also use cookies to provide their services.  We never store personal information in cookies and neither do our service providers.  However, information stored in a cookie may allow us and our service providers to link to your personal information.

Web beacons are small images placed on a web page to monitor the behavior and collect data about the visitors viewing a web page.  They can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.  We may use web beacons or similar technology on our Services from time to time for this and other purposes.

Security

We take precautions to protect your personally identifiable information from inadvertent disclosure and intrusion by third parties. Some of these precautions involve technologies like firewalls and secure access. If you have questions about the security at our websites, you can send an email to enquiry@lovecellsbe.com.

Effective June 16 2020